Becky Alseth Profile Picture

Becky Alseth

Chief Marketing Officer, Ritchie Bros.
Marketing Speaker

About The Speaker

Becky Alseth joined Ritchie Bros. as its Chief Marketing Officer in January 2016.

Before Ritchie Bros., Alseth led the U.S. marketing team at Avis Budget Group. In that role, Alseth oversaw all marketing efforts including brand strategy and insights, advertising and media, partnerships, CRM and ecommerce. She started her career working in progressive brand management roles at Fortune 500 companies including The Clorox Company, Nestle and Diageo. Alseth also had the opportunity to grow start-up businesses,, Therasense and HZO, plus lead marketing and development for a non-profit, FIRST, which works to interest kids in careers in math and science.

A native of Montana, Alseth earned her Bachelor of Science in Society & Technology from Montana Tech and an MBA from the University of Washington Foster School of Business in Seattle.